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Back cover
The "SILENT GUIDE" was a system where passengers were issued with a numbered list of points of interest and the number would then be displayed within the coach as each place was approached.
SPECIAL SELECTED
Whole Day Tours
Operated from Easter to September
Every
Monday
Sidmouth
and
West Bay
Via Bere Regis, Dorchester, Bridport, Colyton, Sidmouth.
Return via West Bay, Weymouth, Wool, Wareham.
Depart
9.30 a.m.
11/6
Tuesday
and
Thursday
Bath,
Bristol and
Fry's
Chocolate
Factory
Via Blandford, Shaftesbury, Warminster, Bath, Bristol (Visiting Bristol Zoo.)
Return via Salisbury Plain, Salisbury, Ringwood.
Depart
8.30 a.m.
10/6
Including
Tea
Wednesday
Lyme Regis
and
Abbotsbury
Via Puddletown, Dorchester, Bridport, Lyme Regis.
Return West Bay, Abbotsbury, Weymouth, Winfrith, Wool, Wareham.
Depart
9.30 a.m.
10/6
Tuesday
and
Thursday
Exeter
and
Torquay
Via Dorchester, Bridport, Charmouth, Axminster, Exeter, Dawlish, Teignmouth, Torquay.
Return Exeter, Honiton, Chard, Crewkerne, Maiden Newton, Dorchester, Bere Regis.
Depart
8.0 a.m.
15/-
Friday
Wookey
Hole Caves
Wells and
Stourton
Tower
Via Dorchester, Crewkerne, Somerton, Street, Glastonbury, Wells, Wookey Hole.
Return Wells, Shepton Mallet, Frome, Stourton Tower, Zeals, Shaftesbury, Cranborne, Wimborne.
Depart
8.30 a.m.
10/6
ONLY THE VERY LATEST LEYLAND "TIGER" LUXURY
COACHES UNDERTAKE THESE TOURS, COMFORT AND
SATISFACTION THEREBY ASSURED
NOTE:- REPUTATION. The Coaches are owned and operated by :
  THE HANTS AND DORSET MOTOR
'Phone 6333. SERVICES, LTD.
Evening Tours
Departing at 6.30 p.m., 7.0 p.m., and 8.0 p.m.
CORFE CASTLE
RINGWOOD AND BURLEY
MILFORD-ON-SEA
BLANDFORD AND BADBURY RINGS
BEAUTY SPOTS AND WIMBORNE
BERE REGIS AND CHARBOROUGH PARK
2/6
each
Tour
Meet of the Hounds
Special Morning Tours are arranged during the Hunting Season to the Meets of the Foxhounds and Buckhounds in Dorset and Hampshire. Departing at 10.0 and 10.30 a.m.
Fare 4/-
Race Meetings
Tours are arranged for the following important Race Meetings :--
EPSOM RACES Depart 8.0 a.m 12/6
GOODWOOD RACES   9.30 a.m. 10/-
ASCOT RACES   8.30 a.m. 10/6
NEWBURY RACES   9.30 a.m. 7/6
BRIGHTON RACES   8.0 a.m. 10/6
SALISBURY RACES   11.0 a.m. 6/-
WINCANTON RACES   10.45 a.m. 7/6
Also to the Point-to-Point Races in Dorset and Hampshire
Tattoos
ALDERSHOT Depart 6.0 p.m. 8/6
TIDWORTH   6.30 p.m. 6/6
HOTELS & RESTAURANTS
RECOMMENDED BY
HANTS & DORSET MOTOR SERVICES
LIMITED
IN CONNECTION WITH THE VARIOUS PLEASURE
TOURS OPERATED from BOURNEMOUTH
Whole Day Tours
WELLS and
CHEDDAR
Refreshments : Railway Hotel, Templecombe
Lunch : The Cave Man Restaurant, Cheddar. 'Phone 53
Tea : The Three Wishes, Sherborne. 'Phone 164
ISLE of
WIGHT
Lunch : The London Hotel, Ryde. 'Phone 201011
Tea : The Needles Hotel, Alum Bay. 'Phone Freshwater 99
SALISBURY and
STONEHENGE
Lunch : The Cadena Cafe, Market Square, Salisbury. 'Phone 617
Tea : The Greyhound Hotel, Fordingbridge. 'Phone 18
WEYMOUTH and
LULWORTH
Lunch : The Clinton Restaurant, Weymouth. 'Phone
Tea :
WINCHESTER and
ROMSEY
Lunch : The Cadena Cafe, 31 High Street, Winchester. 'Phone 714
Tea : The Enchanted Cottage, Lyndhurst. 'Phone 79
SOUTHAMPTON
DOCKS
Lunch : The Bungalow Cafe, Above Bar, Southampton. 'Phone 4557
Tea : The Enchanted Cottage, Lyndhurst. 'Phone 79
EXETER and
TORQUAY
Refreshments : Harris' Cafe, Trinity Square, Axminster. 'Phone 51
Tea : Dellars Cafe, Bedford Circus, Exeter. 'Phone 2241
BRISTOL ZOO
and FRY'S
Refreshments : Hill House Cafe, High Street, Warminster. 'Phone 125
Lunch : The Restaurant, Bristol Zoo. 'Phone 33607
Tea : Fry's Chocolate Works, Somerdale.
WOOKEY
HOLE
Lunch : The Restaurant, Wookey Hole Caves. 'Phone Wells 243
Morning Tours
RINGWOOD
and BURLEY
The Queen's Head Hotel, Burley.
'Phone 41
POOLE
POTTERIES
Poole Art Potteries, East Quay, Poole.
'Phone 125 (Morning Coffee)
MILFORD-
ON-SEA
The Hare and Hounds Hotel, Sway.
'Phone 349
Afternoon Tours
LULWORTH
COVE
Tea :
WEYMOUTH
Tea : The Clinton Restaurant, Clinton Arcade, Weymouth. 'Phone 467
SHAFTESBURY
Tea : Cosy Corner Restaurant, High Street, Shaftesbury. 'Phone 38
MILTON
ABBAS
Tea : F. R. Viner, The Corner Cafe, Blandford. 'Phone 193
BEAULIEU
ABBEY
Tea : The Enchanted Cottage, Lyndhurst. 'Phone 79
RUFUS
STONE
Tea : The Enchanted Cottage, Lyndhurst. 'Phone 79
SWANAGE and
CORFE CASTLE
Tea : Trocadero Restaurant, The Square, Swanage. 'Phone 9
SALISBURY
Tea : Cadena Cafe, Salisbury.
'Phone 617
Evening Tours (REFRESHMENTS)
BURLEY
The Queen's Head Hotel, Burley.
'Phone 41
MILFORD-
ON-SEA
The Hare and Hounds Hotel, Sway.
'Phone 349
FORDINGBRIDGE
The Greyhound Hotel, Fordingbridge.
'Phone 18
WHEN IN
BOURNEMOUTH
Visit Cadena Cafe, Old Christchurch Road, Bournemouth. 'Phone 5667
Poole
Pottery
VISITORS ARE SHOWN ROUND THE WORKS DAILY. HOURS: 9-5, SATS. 9-11.30. CLOSED ON BANK HOLIDAYS.
3 to 16 Days'
HOLIDAY TOURS
To Scotland and The Lakes, Wales,
Devon and Cornwall, English Lakes and
Shakespeare's Country.
Tour No. 1 5 Days Devon and Cornwall £6 6 0
Tour No. 2 6 Days Devon and Cornwall £8 8 0
Tour No. 3 6 Days Wye Valley and N. Wales £8 8 0
Tour No. 4 7 Days Wye Valley and N. Wales £9 16 0
Tour No. 5 7 Days The Norfolk Broads and East Coast £9 16 0
Tour No. 6 10 Days The English and Scottish Lakes £14 0 0
Tour No. 7 12 Days Scotland £16 16 0
Tour No. 8 16 Days Scotland £22 0 0
Tour No. 9 5 Days Blackpool and English Lakes £6 6 0
Tour No. 10 6 Days Blackpool and English Lakes £8 8 0
Tour No. 11 3 Days North Devon £2 15 0
Tour No. 12 3 Days South Devon £2 15 0
Tours Nos. 1, 2, 3, 4, 5, 6, 7, 8 and 10 start from Bournemouth.
Tours Nos. 7 and 10 start from Bournemouth and Southampton.
Tours Nos. 9, 11 and 12 start from Southampton only.
Tours Nos. 1 to 10 include Coach Journey, First-Class Hotel, Bed, Breakfast and Late Dinner.
Tours Nos. 11 and 12 include Coach Journey, Bed and Breakfast.
SPECIAL NOTE - Tours Nos. 9 and 10 will also operate during the period of THE BLACKPOOL ILLUMINATIONS, from middle of September to end of October.
SPECIAL SUPER LUXURY COACHES FOR THESE TOURS
Full particulars as to Dates of Operation and Illustrated Route and Tour Booklet may be obtained from any of the Booking Offices in Bournemouth and Southampton, or from any of the Company's Depots.
BOOK EARLY FOR A REAL HOLIDAY
Where to Book your Seats
BOURNEMOUTH CENTRAL
Booking Office, Bus Station, Exeter Road, The Square   Bournemouth 6333
Booking Office, 108 Holdenhurst Road   Bournemouth 6333
Pavilion Garage, 8 Bath Road   Bournemouth 6333
Booking Office, 93b St. Michael's Road   Bournemouth 6333
Hants and Dorset Motor Services, Royal Mews, Norwich Avenue ; also St. Michael's Road Garage   Bournemouth 2264
Osborne Garage, Exeter Road   Bournemouth 5545
Digby & Hants Coal Co., 69 Poole Road   Bournemouth 129
Pickfords Ltd., 2 Cinema Blgs., Westbourne   Bournemouth 641
Thos. Cook & Sons, 67 Old Christchurch Road   Bournemouth 4808
Dean & Dawson, 113a Old Christchurch Road   Bournemouth 351
J. J. Allen Ltd., The Quadrant   Bournemouth 512
WINTON
Western National Omnibus Co., Rutland Road   Bournemouth 6262
F. Lord, 326 Wimborne Road, The Banks   Winton 203
Barrow & Sons, 70 Charminster Road   Bournemouth 43
BOSCOMBE
Savoy Picture House, Christchurch Road   Boscombe 1474
Booking Office, 22 Sea Road   Boscombe 313
Booking Office, 46a Sea Road   Boscombe 313
POKESDOWN
Booking Office, 881 Christchurch Road   Southbourne 1480
SOUTHBOURNE
Ives & Co., Fisherman's Walk   Southbourne 150
V. C. Haynes, 13 St. Catherine's Road   Southbourne 850
POOLE AND LONGFLEET
J. A. T. Dean, 186 High Street   Poole 255
Promenade Cafe, 239 High Street   Poole 216
Hants and Dorset Motor Services, Garage, Wimborne Road   Poole 417
PARKSTONE
Royal Blue Shop, 228 Ashley Road   Parkstone 588
J. J. Hill, 71 Bournemouth Road   Parkstone 588
CHRISTCHURCH
J. L. T. Williams, 50 High Street   Christchurch 95
HIGHCLIFFE
Nethercliffe Bros.   Highcliffe 19
NEW MILTON
Hull's Estate Office, Station Road   New Milton 252
 
 
Pleasure Tours by
Hants & Dorset Motor Services, Ltd.
TOUR No. 1
Round the Isle of Wight
Day Tour Fare (including all Pier Tolls, Boat Fares, etc.) 12/6.

Leaving Bournemouth we pass through Boscombe, Christchurch, Highcliffe Castle Estate, Chewton Glen, Milton, Downton, Newlands Manor, Everton and Pennington, arriving at Lymington for the Railway Boat which conveys us across the six miles of the Solent, to Yarmouth. Leaving Yarmouth we commence our tour of the Island on the north-east, passing through Ningwood, Shalfleet, Guyers, Barton's Corner, Swainston Park, Parkhurst Forest, Carisbrooke, Newport (the Capital of the Island) and Whippingham, making a stop of 20 minutes to enable visitors to see the Church where Queen Victoria used to attend Divine Service when in residence at Osborne. Passing through East Cowes and Osborne Estate, we get here the splendid views of Stokes Bay, Lee-on-Solent, Gosport and the Home Fleet at anchor. Passing Wootton, we see the I.O.W. Foxhounds Kennels, Quarr Monastery and Quarr Abbey ruins. Passing Binstead into Ryde and stop for luncheon at The London Hotel. Leaving here we get a full view of Portsmouth, Spithead, Southsea, the Forts and the Model Yacht Pond. Continuing through Emsfield and Brading, we see the old Church, Whipping Post and Stocks, also the Bull Ring, Roman Villa, etc. Leaving Brading, we drive through Sandown to Shanklin, where we climb to an altitude of 764 feet above sea level. Passing Luccombe Chine we descend to Bonchurch, one of the prettiest spots on the Island, passing Bonchurch Pond into Ventnor. Leaving Ventnor we pass along the six miles of the Undercliffe Drive to St. Lawrence, Niton and Blackgang. Passing Chale Church we come to the villages of Tafford Brighstone, Mottisbroke, Brook and Tapnel. From here we see Tennyson's Monument on Afton Downs. We then proceed to Alum Bay for tea at The Needles Hotel, where time is allowed to view the Needles. Returning to Bournemouth via Milford-on-Sea.

TOUR No. 2
Cheddar and Wells Cathedral
Day Tour Fare 10/6.

This Tour includes the finest Inland Cliff Scenery in the Kingdom. We proceed via Stour Valley and Blandford through the many old-world villages of the beautiful Blackmore Vale country, including Sturminster Newton and Stalbridge. Crossing into Somerset a short halt is made at Templecombe, thence through Castle Carey to the market town of Shepton Mallet. After a delightful spin of about eight miles we reach Wells, where time is allowed to visit the famous Cathedral, ranging in date from the twelfth to fifteenth centuries. The beautiful West Front of the Cathedral is considered by some authorities to be the finest outdoor sculpture gallery in Europe. Resuming our journey, we make a steady ascent up the Mendip Range, obtaining extensive views, reaching Cheddar Gorge, where lunch is ready at the Cave Man Restaurant. Time is allowed to visit the cliffs and Caves of Cheddar, which are of the most beautiful, if not the most beautiful and one of the most romantic pieces of scenery it is possible to see. Some of the most wonderful sights are those revealed in the Stalactite Caverns. Magnificent grottoes, electrically illuminated, present a picture indescribably bewitching. Leaving Cheddar we pass through pretty Somerset villages, including Westbury, to Glastnbury, which is noted for its old Abbey Ruins. The Monks' Kitchen is still in an excellent state of preservation. Thence a delightful run across Glastonbury meadows to Sherborne, where a short stay is allowed for tea at "The Three Wishes." Leaving Sherborne, a delightful run through Dorset is made to Bournemouth.

TOUR No. 3
Salisbury and Stonehenge
Day Tour Fare 7/6.

England's Most Mysterious Monument. Starting from the Square daily the coaches proceed via Canford, which is noted for its Model Village, through Wimborne, Horton Inn, passing the village of St. Giles, where we turn left to proceed across Cranborne Chase, where a fine view may be obtained of an old Roman Burial Ground and Road. Continuing through the village of Coombe Bissett we arrive at Salisbury, where a stop of approximately 1¾ hours is made for lunch at the Cadena Cafe and to allow passengers to view the Cathedral. After lunch the Tour proceeds across Salisbury Plain via Druids Lodge to Stonehenge ; time is allowed to see England's oldest and most mysterious monument. The return journey is via Amesbury, Old Sarum, where a view may be obtained of the old earth-work and castle ruins, continuing through Salisbury, the village of Downton to Fordingbridge, where a halt is made for tea at the Greyhound Hotel. After tea the journey proceeds via the Market Town of Ringwood and the village of Ferndown.

TOUR No. 4
Exeter and Torquay
Day Tour Return Fare 15/-.

Leaving Bournemouth at 8 a.m., the Tour proceeds via Tolpuddle, where Trade Union was first introduced, through which five men were transported for life. A Memorial Arch has been erected in remembrance of these five men. A little further is a view of the cottages built by the Trade Union Congress. Dorchester, the capital town of Dorset, is now reached, and this part is known as the Thomas Hardy Country. After travelling a further 15 miles we come to the old market town of Bridport. The scenery on this 15 miles is most beautiful. Some hard climbing is now to be undertaken where the scenery is wonderful and passes through the old villages of Chiddeock and Charmouth, where a fine view of Lyme Regis is obtained. Continuing the Tour, the old town of Axminster is reached. This town is in two counties, Somerset and Devon. A halt for about 20 minutes is made for refreshments at Harris' Cafe, after which the Tour proceeds via Honiton, well known for its Honiton Lace. Through beuatiful scenery on to Exeter City and then continues on to the Coast Road leading to Dawlish and Teignmouth, where a good view of Exmouth can be seen, also the Earl of Devonshire's Estate. Passing through Newton Abbot, Torquay is finally reached at approximately 1 o'clock. Time is allowed for lunch and sightseeing of this beautiful town. Departing from Torquay at 3 p.m., the Tour is taken direct back to Exeter via Haldon Hill and race course, where a splendid view of Exeter can be obtained and where time is allowed for tea at Dellars Cafe, Bedford Circus, and a visit to the Cathedral. The homeward journey passes through Yarcombe and from this hill one of the best views of the Tour is obtained. Coming through the towns of Chard and Crewkerne, a 3-miles climb to the top of Winyards Gap Hill is undertaken and a view of the four counties, Somerset, Dorset, Devon and Hampshire, is given. Proceeding through Maiden Newton and Dorchester, Bournemouth is reached after covering about 240 miles of wonderful scenery. Arriving back about 9 p.m.

TOUR No. 5
Bristol Zoo and Fry's Chocolate Works
From Easter to the end of June, Tuesdays and Thursdays.
Beginning of July to first week in Sept., Mondays to Fridays inclusive.
Return Fare (inclusive of tea) 10/6.

This is a Tour which is entirely different by reason of the variation which is given to our passengers. The Tour proceeds via Blandford, Stourpaine, Iwerne Minster, Shaftesbury, East Knowle, over Lord's Hill to Warminster, where a stop is made for refreshments at the Hill House Cafe, continuing through the villages of Beckington, Monckton Coombe, Claverton, which is a little village enclosed within its own boundary, then down the Valley, where a fine view may be obtained of the aqueduct which spans the Valley, on to the old Roman city of Bath, thence via Keynsham to Bristol, proceeding along the famous Avon Gorge under the Clifton Suspension Bridge on to Clifton Down, where the Bristol Zoo, famous for its collection of animals, birds and aquarium is situated ; here a stop is made of approximately 1¾ hours for lunch at the Zoo Restaurant and sightseeing. We return by the same route until we come to Keynsham, where the famous Cocoa and Chocolate Works of Messrs. J. S. Fry & Sons, Limited, are situated at Somerdale. This is a most marvellous opportunity for our passengers, who are conducted over the whole of Fry's Factory by their most experienced guides, after which tea is provided in one of the large luncheon halls of Fry's Works. After tea the journey is via Warminster, across Salisbury Plain through the villages of Codford St. Mary, where during the Great War thousands of troops were encamped, Wilton, Salisbury, Downton, Fordingbridge, Ringwood to Bournemouth.

TOUR No. 6
Southampton Docks and New Forest
TO VISIT THE LINERS (WHEN ON VIEW)
DAY TOUR 7/6. Morning Tour 7/-. Afternoon Tour 7/-.

Proceeding via Christchurch, thence making a nine-mile run through the beautiful Avon Valley to Ringwood, passing en route the pretty villages of Sopley, Avon and Bisterne. Leaving Ringwood we soon enter the New Forest, through Bratley Wood to Rufus Stone, time is allowed for a visit to the spot where King William Rufus was slain. Passing Castle Malwood, home of the late Sir William Harcourt, and the village of Minstead. A further run through beautiful forest scenery, we reach the edge of Southampton Water, crossing the River Test, passing the King George Graving Dock, opened by King George V in 1934, we reach Southampton where a stop is made for lunch at The Bungalow Cafe, after lunch we proceed to the famous docks "England's Gateway to the World," where we alight and step aboard the liner. After a tour of inspection we make a sight-seeing tour of Southampton Docks under a special guide provided for this purpose. (WE ARE THE ONLY COMPANY IN BOURNEMOUTH ABLE TO OFFER THESE FACILITIES.) Thence a 10-mile run through the Forest to Lyndhurst, where a halt is made for tea at The Enchanted Cottage. A further run of nearly 20 miles to Bournemouth, via the famous Beech Woods of Mark Ash, through the centre of the Forest and the beautiful Meyrick Estate of Hinton St. Michael.

Fares include Dock Fees and Liner Permit. (See Special Bills for Fares, etc., re "Queen Mary".)
TOUR No. 7
A DAY IN THE NEW FOREST INCLUDING
Winchester Cathedral & Romsey
Day Tour Fare 7/6.

A drive through the beautiful parts of the New Forest via the Avon Valley, Ringwood, Stony Cross to Romsey, where time is allowed to view the Abbey, which was founded in 907, continuing via Ampfield, Hursley to Winchester, where a stay is made of approximately 1¾ hours to allow passengers to have lunch at the Cadena Restaurant and to view the Cathedral. The return journey is made via Otterbourne, Chandlers Ford, Southampton Avenue to Lyndhurst, where a halt is made for tea at The Enchanted Cottage, then a further run of 20 miles through the New Forest via Mark Ash, Sir George Meyrick's Estate, Hinton Admiral, Christchurch, back to Bournemouth.

TOUR No. 8
Weymouth & Lulworth Cove
GRAND 100 MILES COASTAL TOUR
Day Tour Fare 7/6.

Through the many pretty Dorset villages and the quiet charm of their quaint thatched cottages, including Bere Regis, Puddletown, Tolpuddle (famous for its memorial to the Tolpuddle Martyrs), Dorchester, passing alongside the best preserved Roman Amphitheatre in England, and the Early British Stronghold, Maumbury Rings, reaching Weymouth about 1 p.m. A stop is made for two hours and lunch at The Clinton Restaurant. Thence we follow the coast for about 12 miles to Lulworth Cove, where time is allowed for tea and to see the beautiful Cove and Rock scenery. Our return journey is via Lulworth Castle, through the Purbeck Range, Holme Heath, Wareham and Lytchett Minster to Bournemouth.

TOUR No. 9
Wimborne Minster and Canford
Morning Tour. Evening Tour. Fare 2/6.

For this splendid Morning and Evening Drive from the Square at 10.45 and 6.45, we pass through Meyrick Park, given to the town by Sir George Meyrick ; proceeding through the beautiful Talbot Woods we cross the boundary into Dorset, passing through Wallisdown to the little village of Kinson. After a further four miles we pass Canford School, formerly the seat of Lord Wimborne, running through the pretty Canford Model Village into the interesting old market town of Wimborne, where a stop for refreshments is made at Gush's Restaurant. Time is allowed to visit the old Minster, its rare old Chained Library, also the West Tower Wall, where can be seen the curious fourteenth centuary clock made by one of the Monks of Glastonbury Abbey, returning via the old Roman Road past the village of Broadstone, passing Poole, through the beautiful Branksome Park to Bournemouth.

TOUR No. 10
Ringwood and Burley
Burley - A Beautiful New Forest Village
10.45 a.m. Morning Tour. 6.30 p.m. Evening Tour. Fare 2/6.

Via Boscombe, Iford Bridge, Christchurch, passing the Cat and Fiddle Inn, Hinton Admiral, through the Estate of Sir George Meyrick, Forest Lodge, where we enter the New Forest to Holmsley, continuing across the Forest to Burley, which is one of the prettiest villages in the New Forest and where a stop is made for refreshments at the Queen's Head Hotel. The return journey is via Burley Street, Picket Post, Ringwood, The Avon Valley, Sopley, Christchurch to Bournemouth. A run of nearly 40 miles.

TOUR No. 11
Beauty Spots of
Bournemouth, Poole and Poole Potteries
Morning Tour. Fare 2/6. Back for Lunch.

This aatractive Tour embraces unrivalled Sea Views, picturesque Chines and Pinewoods, Sand Dunes, charming Riverside Scenery and Rural Vistas. Via Branksome Chine, whose slopes are clothed with tall pine trees and rhododendrons, then along the Peninsula to Poole's Lido, Blue Lagoon, Poole Park, Lakelands, Poole Quay, Old Town House, Town Cellars and Town Wall, visiting Poole Potteries, where a stop is made for refreshments, Constitution Hill View. The late King Edward VII declared this view one of the finest he had ever seen.

TOUR No. 12
Lulworth Cove
Afternoon Tour. Fare 5/-.

This journey is via Hamworthy, by Lytchett Minster, the historic town of Wareham, and the lovely avenue, Holme Heath. Through the main camp of the famous Tank Corps over the heaths of the Isle of Purbeck, through East Lulworth, a pretty Dorset village, set in a little from the sea-gap of Arish Mell, under the shelter of Lulworth Castle, for generations the home of the Weld family. West Lulworth is a long straggling village, a short distance from the Cove. Passing quite near Lulworth Castle ; within the private grounds is situated the first Roman Catholic Church to be built in England since the Reformation. Reaching Lulworth Cove, time being allowed for tea and a visit to the picturesque coves and obtain charming views of Weymouth Bay, Portland, etc. The rock scenery of Lulworth Cove, Stair Hole, St. Oswald's Bay, Man o' War Cove, Durdle Door, and westwards towards the Nothe Point is without doubt the most striking and beautiful along the English coast. The return journey is up hill and down into Wool and affords magnificent views over the greater part of Dorset, passing Wellbridge ManorHouse, the scene of "Tess's Wedding Night" in Thomas Hardy's story of "Tess of the D'Urbervilles," thence via Egdon Heath and Bere Regis to Bournemouth.

TOUR No. 13
Weymouth and Dorchester
Afternoon Tour. Fare 5/-.

We proceed via Lytchett Minster, then the main Dorchester road, passing through Bere Regis and other Dorset villages (immortalised by Yhomas Hardy in his Wessex Novels), we reach Dorchester. We pass the Roman Amphitheatre, Maumbury Rings, the finest of its kind in England. Further on a splendid view of Maiden Castle will be had, the finest British earthworks existing. Near Upwey we get a splendid view of the sweep of Weymouth's beautiful bay - "The Naples of England." On reaching Weymouth tea can be obtained at The Clinton Restaurant, Clinton Arcade. The return is made round the coast to the village of Osmington, thence to Wool, Wareham and Bournemouth.

TOUR No. 14
Swanage and Corfe Castle
via Studland - The Floating Bridge
Return Fare 5/-, including Ferry Charges.
10.30 a.m. Morning Tour. 2.45 p.m. Afternoon Tour.

Leaving Bournemouth via Westbourne and Parkstone, we follow Poole Harbour to the village of Lytchett Minster, through the old Saxon town of Wareham, crossing to the Isle of Purbeck - Corfe Castle, a very pretty and interesting village, passing under the immense ruin of its former castle, reaching the popular little seaside resort of Swanage, a stop is made for tea at the Trocadero Restaurant, The Square. Returning via the charming old-world fishing village of Studland across the sand dunes of Shell Bay and via the Ferry to Haven Point, The Panorama Drive, BranksomePine Forest, West Overcliff Drive to Bournemouth. A most charming Sea and Land Tour.

TOUR No. 15
New Forest, Brockenhurst and Beaulieu Abbey
Afternoon Tour. Fare 5/-.

Proceeding via Boscombe, Pokesdown, Iford Bridge, through Christchurch, passing its fine old Priory and Castle Ruins, to Highcliffe Castle. Continuing on through Chewton Glen and Barton Court to Milford-on-Sea, where, from the Parade, beautiful views are gained of the Solent, Isle of Wight, Totland Bay, the famous Needles Rocks and Lighthouse, with Christchurch Head to the west, Durlston Head and Swanage Bay in the far distance ; in about another two miles we pass and obtain a fine view of Newlands Manor, a fine mansion, formerly the seat of the Cornwallis West family. Lymington, an interesting old seaport town situated on the Lymington River, where from its Pier runs a daily service of steamers to and from Yarmouth, I.O.W. Brockenhurst, the well-known New Forest health resort and hunting centre, with its tit-bits of sylvan scenery. It rivals Lyndhurst in attracting visitors. Nearby are situated the Kennels of the New Forest Stag Hounds. Beaulieu Abbey, the seat of Lord Montague, founded by King John in 1204. In 1537 the Abbey was dissolved and by order of Henry VIII the stones went to build the fort of Hurst Castle in the Solent. Returning via Beaulieu Road Station to Lyndhurst where a halt is made for tea at The Enchanted Cottage ; the "Capital" of the Forest can show many objects of interest to attract visitors. Continuing, we pass through the pretty villages of Swan Green and Bank, Knightwood and Vinney Ridge enclosures, Holmsley, Hinton St. Michael, passing the old "Cat and Fiddle Inn," through Christchurch to Bournemouth.

TOUR No. 16
Milton Abbas
THE QUAINTEST VILLAGE IN ENGLAND
Afternoon Tour (Mondays & Thursdays only). Fare 5/-.

Proceeding via Westbourne, Constitution Hill and Lytchett Minster, we follow the Dorchester Road as far as Bere Regis, a charming village commanding extensive views over the Isle of Purbeck. The Church is interesting transitional Norman work. Proceeding, we run through Milborne St. Andrews, Hardy's "Millpond of St. Judes," thence to Milton Abbas, one of those out-of-the-way places possessing rich historical associations. Time is allowed for a visit to the old Abbey, founded in 933. The return is via Stickland, Thornecombe and other Dorset hamlets to the old market town of Blandford, where tea is ready at Viner's Cafe. We continue our tour via Beech Avenue, Badbury Rings, Wimborne, Canford Model Village to Bournemouth.

TOUR No. 17
New Forest, Rufus Stone and Lyndhurst
Afternoon Tour. Fare 5/-.

This beautiful Afternoon Tour proceeds via Boscombe, along the Avon Valley, through the pretty riverside villages to the old market town of Ringwood. Leaving Ringwood, a run of three miles takes us across the boundary of the New Forest, obtaining extensive views of the Forest, the Cranborne Chase and Shaftesbury Hills, passing Picket Post House, built and used a few years ago by the late Lord Lucas as an observation post when he commanded the Hants Yeomanry. Thence a run of eight miles through delightful forest scenery via Bushey Bratley, Boldrewood and Emery Down to Rufus Stone, time being allowed to stroll to the spot where the Red King was slain. Leaving Rufus Stone, we pass "Castle Malwood," the forest home of the late Sir William Harcourt. On through the forest village of Minstead, with its interesting little Church and tower, passing the kennels of the New Forest Foxhounds, we arrive at Lyndhurst, the "Capital" of the New Forest, where tea will be in readiness at The Enchanted Cottage. Leaving Lyndhurst via the village of Bank, Sir George Meyrick's Estate, etc., a run of 11 miles through the Forest brings us to the famous old "Cat and Fiddle Inn," which has been standing 650 years, via Christchurch, home again, after a most interesting Forest Tour of about 60 miles.

TOUR No. 18
Shaftesbury
Afternoon Tour. Fare 5/-.

This Tour proceeds via Parkstone, Constitution Hill, leaving Broadstone on the left, to Wimborne, continuing through the Dorset villages of Hinton Parvell, Witchampton, Crichel Park and House, the Estate of Lord Allington, across Cranborne Chase, passing Farnham Museum and Larmer Tree Grounds, the seat of the late General Pitt Rivers, then continuing into Shaftesbury via the famous Zig-Zag Hill. A stop is made for tea at the Cosy Corner Restaurant. The return journey is via the Dorset villages of Compton Abbas, Iwerne Minster, Stourpaine, Blandford, The Beech Avenue, where a fine view may be obtained of the old Roman Encampment known as Badbury Rings, through Wimborne, Canford to Bournemouth.

 
 
Equivalent monetary values
Fare £p 2011  
2/6 (Two and six) 12½p £6.55  
5/- (Five shillings) 25p £13.10  
7/- (Seven shillings) 35p £18.30  
7/6 (Seven and six) 37½p £19.60  
10/6 (Ten and six) 52½p £27.50  
12/6 (Twelve and six) 62½p £33.70  
15/- (Fifteen shillings) 75p £39.30  
£2.15.0 (Two pounds fifteen) £2.75 £144.00  
£6.6.0 (Six pounds six shillings) £6.30 £330.00  
£8.8.0 (Eight pounds eight shillings) £8.40 £440.00  
£9.16.0 (Nine pounds sixteen shillings) £9.80 £513.00  
£14.0.0 (Fourteen pounds) £14.00 £734.00  
£16.16.0 (Sixteen pounds sixteen shillings) £16.80 £880.00  
£22.0.0 (Twenty-two pounds) £22.00 £1150.00  
2011 values are an approximate guide to the amount these prices would be using the retail price index. In relation to average earnings, the 2011 price would be two to three times that shown. Men earned about £3 per week in 1938.

Source: measuringworth.com

 
About this brochure
This brochure lists part-day and day tours from Bournemouth as well as holidays. It is undated but there are clues showing it to be somewhere between 1936 and 1939.
Tour No.6 to Southampton Docks and New Forest includes the chance of seeing the Queen Mary, which entered service in 1936, and lunch at The Bungalow Café in Above Bar, Southampton.
This popular restaurant was located between C&A and Plummer's department store, backing onto the Guildhall. All the buildings on this section of the street were destroyed during the blitz in 1940. After the war, the two stores were rebuilt but not the restaurant. Today there is a public space, Guildhall Square.
Prices
Most prices are shown in shillings and pence, for example 7/6 is 7 shillings and sixpence, 15/- is 15 shillings (twice as much).
Longer tours are priced in pounds, shillings and pence, eg: £9 16 0 which is 9 pounds 16 shillings (no pence).
There were 20 shillings in one pound. In 1971, at decimalisation, one shilling became 5p.
 
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